Dewsbury Rams Mascot Gets New Lease Of Life

Dewsbury Rams' furry friendly mascot Roger Ram has been suffering over the past couple of seasons from the wear and tear that has come from over 10 years' service at Dewsbury. Fortunately, Roger has been given a new lease of life this year by Eric F Box (Funeral Directors) Ltd of Bradford Road, Dewsbury.

Edward and Andrew Box have agreed to sponsor Roger Ram for the next three years, which has enabled the Rams to invest in a brand new costume that made it’s debut a few weeks ago at the Rams home fixture against Batley Bulldogs.

The new Roger Ram is an impressive, larger than life character, standing at almost 8 feet tall, and he always has a smile on his face! He is proving very popular with the spectators and is collecting quite a few fans of his own from the younger members of the crowd, and a few of the adults too! Roger will be appearing at all the Rams home matches from now on and many of the away matches, as well as a number of community events and promotions that the club are planning.

Of course, Roger wouldn't be half the Ram he is without the man inside the costume. He's a long time Dewsbury supporter who's given up his place in the South Stand to become part of the show. He is very enthusiastic and is doing a great job at bringing Roger to life and interacting with the crowd, he's also gained superhero status with his kids!

The mascot is an important part of the matchday experience and it's something we've been working on improving for a while. This partnership with Eric F Box Funeral Directors has given us the boost we needed to go ahead with a new costume, which now looks fantastic and really stands out around the pitch. He's got his own little fan club building up and it looks like he's becoming a bit of a star amongst the fans. He's going to be at the centre of a few projects that we're currently working on so it's great that he's become so recognisable in such a short space of time.

Edward and Andrew were guests at our Carnegie Challenge Cup victory over Leigh Centurions, where they saw Roger for the first time and they were very impressed by how active he was around the pitch. They enjoyed their day and we're looking forward to seeing them at more of our matches throughout the season.

It's great that local companies are becoming more involved with us and is another indicator that the club is continuing to move in the right direction. We'd like to thank Richard Kelly and Glenn Scott-Ellis of Independent Sports Marketing for arranging this sponsorship deal with Eric F Box (Funeral Directors) Ltd.